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Ad hoc research is commissioned in response to issues or initiatives arising within the client organisation learn more at aba research. An ad hoc analysis is an extra type of hypothesis added to the results of an experiment to try to explain away contrary evidence. Gfk is the trusted source of relevant market and consumer information more than 13,000 market research experts combine their passion with gfk’s data science. Advertisements: marketing research types: ad-hoc research and continuous research interview a major distinction is between ad-hoc and continuous research. Jp market research will develop unique methodology of marketing research which will consider your concrete business issues our experience, hi-tech specialisation and.